Paid Advertising (PPC)

Paid ads, or PPC (Pay-Per-Click) advertising, are an essential part of any digital marketing strategy. In this category, we guide you through creating effective ad campaigns on platforms like Google Ads, Facebook, and Instagram to drive traffic, generate leads, and grow your business.

5 Google Ads Mistakes Beginners Keep Making (and How to Stop Wasting Money)

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Google Ads for beginners can feel like trying to solve a puzzle without the picture on the box. You set your budget, choose a few keywords, and hit launch—only to watch your money disappear faster than your morning chai. No calls, no sales, just confusion and frustration. If that sounds familiar, you’re definitely not alone. … Read more